Lead The Way Content Campaign

Capital One Commercial Bank 

 

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BRIEF.

Capital One Commercial Bank needed to create an omni-channel campaign centered around two thought leadership reports around innovation and talent in the Middle Market sector. The goal was to create related content that elevates Capital One Commercial in the form of web pages, articles, videos, Cap X Talks, reports, explainer animations, infographics, slideshows, data visuals, case studies, social, events and more. The campaign also included a sister site on the Reuters website. Under Christina's direction the Lead the Campaign was developed. 

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View Campaign:

View Companion Site: 

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SKILL SET.

Creative Direction

Storyboard/Script Guidance

Voice Over Talent Selection and Direction

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