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© 2019 by Christina Kaputsos. All Rights Reserved.

CV

Christina Kaputsos
Creative Director
New York, NY 10021

PROFILE

Creative Director effective in leading, directing, managing and mentoring creative teams. Oversees all projects from concept, research, development through to completion. Specialized in creating successful customer experiences across multiple channels, media and markets working in an agile, sprint based creative development environment. Translates marketing objectives into clear creative strategies. Works closely with multidisciplinary project teams, including key stakeholders, digital, marketing, IT and vendors. Organizes and conducts quantitative and qualitative A/B user testing studies. Excellent communication, presentation, problem-solving and project-management skills. Strong understanding of the latest experience, design and UX trends and tools. Expert managing profitability, deliverables, timelines, budgeting and the business side of creative work. Clients include Educational Institutions, Government, Technology, Nonprofit, Tourism and Travel, Startup, Public Installation, Fortune 500 and Life Style. Collaborative style characterized by innovation and leadership.

SPECIALTIES user experience, interaction design, brand identity, content curation and development, marketing, web & social presence, instructional/e-learning design, creative direction, art direction, brand identity, strategy, conceptualization, research & testing, digital/print product development, curriculum design, illustration, graphic design and events, installations & exhibitions

EXPERIENCE

CREATIVE DIRECTOR - CONTENT

Capital One / New York, NY / September 2016 to present

• Develop creative strategy, manage multimedia content and direct the implementation of multichannel marketing campaigns  

• Develop and direct official illustration, data visual and infographic style for nationwide organization

• Partnered with the digital product team to develop standards for externally facing product logos

• Develop and establish branding standards. Create guides, playbooks and various other branding tools

• Manage partner relationships and internal team members to produce effective thought leadership creative content & communications

• Drive the experience, look and feel of channel templates for web articles, hub pages, whitepapers, social, web, video, email, collateral and events

• Integrate messaging of website, digital content, publications, social media, e-mail, & all other media

• Utilize data analytics and user testing teams to optimize results

• Developed internal initiatives to engage, motivate & inspire staff 

• Developed creative strategy and brand activation experiences for events 

CREATIVE DIRECTOR

Tyto Studio / New York, NY / January 2009 to present 

 • Provide experience, content and marketing strategy, brand identity, UI/UX, responsive websites, digital product evaluation/development, illustration and public

    installation consulting services to national and global clients

 • Create and execute brand narratives and positioning strategies.

 • Create wireframes, site maps and user flows

 • Conduct target audience focus groups and research

 • Develop ways to test and evaluate customer interactions.

 • Develop & facilitate custom workshop for public school art educators

 • Created & launched original Tyto Kids brand product line: print toys, digital games, apps, e-books & plush products to educate children about

    cultures around the world  

 • Recruit, hire, train and direct team of artists, designers, illustrators, copywriters, researchers, & engineers 

DESIGN LEAD, GLOBAL BRAND & PRODUCT

Herrmann International / Washington, DC / April 2015 to September 2016

 • Conceptualized and designed new interactive digital and print products

 • Created UI/UX, customer journey mapping, wireframes, style guides, mockups, prototypes, packaging, storyboards, illustrations & infographics

 • Created Whole Brain® e-learning programs and tools to transform the way people think, innovate and lead

 • Created company-wide intranet website used by all departments for design process management

 • Developed global branding guide used organization and by all global partners

 • Mentored designers and lead video production

 • Created new optimized product management workflow processes, platform and documentation

 • Created educational apps utilizing agile project development model

CREATIVE DIRECTOR

1st American Systems and Services / Washington, DC / December 2012 to April 2015

• Assessed client needs and managed relationships

• Directed a range of interactive e-learning and print based training experiences for government agencies

• Developed brand identity: logo, multimedia elements, print collateral, trade show displays and event content

• Created and managed project plans, staff, scope, resources, budgets, schedules and timelines

• Collaborated with product development team. Coordinated and led R&D projects

• Lead creative kick-off and provided guidance on company website to multimedia team

• Determined what features would be included in MVP versions of e-learning

 • Collaborated with instructional designers & developers. Managed outside vendors and suppliers

ART & DESIGN INSTRUCTOR (adjunct)                                                                 

Sojourner-Douglass College / Linthicum, MD / September 2011 to March 2014

 • Taught innovative courses and workshops in Art History, Graphic Design, Illustration and Stop Motion Animation to international students of college age.

 • Assessed student progress and tailored training experiences to enhance growth

 • Designed curriculum and built websites to help aid student learning of course material

CREATIVE DIRECTOR (part-time)

Learning InSync / Boston, MA / August 2012 to September 2013

• Created start-up company brand identity and experience that spanned all marketing channels, print material, illustrations, wireframes & UX/UI designs for tablet based e-learning courses teaching the English language to both students and teachers in foreign countries

• Produced and implemented uniquely effective interactive fundraising initiatives, in collaboration with educators, designers and serve on the LIS Board.

• Mentored designers in brand vision and esthetic consistent with brand standard guides, and best practices

CREATIVE PROGRAMS DIRECTOR & INSTRUCTOR 

Howard County Recreation & Parks / Columbia, MD / June 2008 to August 2011

 • Created and led multiple art/design based programs and courses

 • Developed engaging curriculum, learning materials, events and original projects for children and adults

 • Developed and designed interactive website and events for parents and children

SOFTWARE/CERTIFICATIONS

 

Adobe Create Suite, Photoshop, Illustrator, InDesign, Captivate, Muse, Edge Animate, Corel Draw & Paint, Game Salad, Composer Pro, Keynote, iBooks Author, MS Office, Word, Excel, PowerPoint, Outlook, iMovie, SketchUp, Marvel, Trello, Camtasia, Blackboard, Google Docs, Jubi & Prezi

Nielsen Norman Group  /  Richmond, VA / UX Certification

EDUCATION

 

Maryland Institute College of Art  /  Baltimore, MD / BFA / Graduated Cum Laude with Honors