Creative Direction / UX / Apparel Design
A website and brand identity for SF Jazz, a classically trained jazz pianist was developed for the launch of his released breakout album, "Veritas". Wanting to capture SFJ's original sound visually, the solution included a multifacted logo, branding assets, web/mobile site and promotional his and her band
t-shirts. The logo plays on the iconic 1930's Art Deco look and feel with a modern twist. The overlapping diamond mark, represents the rippling sound waves that are emitted when fingers press piano keys.