Christina Kaputsos is a Creative Director and Strategist.
She founded her own creative agency, Tyto Studio which has been in operation since 2009 and additionally mentors startups and creative individuals in her spare time.
Christina has extensive experience in both UX/digital and brand identity/marketing spheres. She has worked with clients from a variety of fields including Government, Technology, Tourism and Travel, Fortune 500, Nonprofit, Education, Food Tech, Startup, and Life Style. She has been successfully building brands and digital experiences for B2B and B2C clients for nearly a decade.
Her most recent project, The Doodle Challenge (TDC), is an exciting cognitive game and app based in neuroscience, psychology and art/design theory that reduces stress and builds storytelling and creative problem solving skills in adults and children. Passionate about aiding individuals in better understanding themselves and unlocking their creativity, Christina created The Doodle Challenge out of a need to solve for burnout in teams and individuals as well as reduce stress levels in work/life situations that can impact cognitive function and artistic expression.
Previously, as a Creative Director at Capital One, Christina created targeted brand identities, marketing campaigns, content, social, events and interactive experiences/products that span across multiple channels and media.
Christina is passionate about blending psychology, design, UX and training/development. In her past as a Creative Director for an interactive company, she delivered engaging e-learning and simulation experiences for various departments of the US Federal Government including DOD, the Federal Aviation Administration and GSA. In addition to directing the e-learning initiatives, she developed the brand identity for this Inc. 500 company. Increasing trade show results by using inventive and highly effective ways to showcase the company’s brand in exhibit and event spaces.
As Program Director as well as adjunct Art & Design Educator, she previously developed unique learning experiences for children, teens, college, adult and international students. Effective in instructional design with multiple nonprofits and educational institutions, she has reshaped curriculum packages, digital/in-class learning tools, fundraising campaigns and marketing strategies for national and global audiences. Christina received the Presidential Volunteer Service Award from The White House for her involvement in the educational World Children’s Art Festival held at the National Mall.
Caring about STEAM initiatives, Christina founded Tyto Kids, which produced original educational soft products, games, e-books, apps and content to teach children about cultures and traditions found around the world and in their own backyard.
Knowledgeable in the application of psychology and how the mind influences customer buying decisions and behavior change, she has also served as the Design Lead for a globally known brain assessment company, conceptualizing and designing digital and print products, creating the company's new global branding asset strategy and developing an internal platform to better manage design projects, brand standards and creative team members.
Global in her perspective, she has worked in New York, Washington DC, and London and has had clients located all over the world. Christina is an honors graduate of the Maryland Institute College of Art, trained in the ADDIE model, Design Thinking, Agile Development and is UX Certified.
Among her strengths are CX, brand identity, strategy, web and social presence, UX, research & testing, print/digital product development, content, instructional design, marketing, illustration, graphic design, and events.
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