Christina Kaputsos is an award-winning Creative Director, Illustrator, and Product & Experience Strategist from Weston, Massachusetts. She holds a BFA in Illustration from the Maryland Institute College of Art and is certified in UX by the Norman Nielsen Group and in Design Thinking by Cornell University.
She specializes in crafting inspiring multimodal experiences that foster self-discovery and help people better understand the world around them. With a sixteen-year track record, she has successfully built brands, products, apps, and marketing campaigns across diverse industries, including EdTech, Toy & Game, Children's Publishing, Government, Food Tech, Startup, New Media, Corporate, Non-profit & Lifestyle.
Christina is the Founder and Head of Creative & Product at PLAYSTRUCK, a minority woman-owned cognitive design and innovation studio. She leads work that evaluates, designs, and improves how people experience and engage with organizations—connecting the dots across brand and visual communication, digital experiences, programs, education, products, and the systems around them. Her work helps organizations understand what’s working, uncover what isn’t, identify opportunities, and build what comes next.
Her expertise spans experience ecosystem development, research and evaluation, creative direction, R&D, program and product development, and IP expansion.
Her past roles include Design Manager at BEGiN, Creative Director positions at Capital One and 1st American Systems & Services, as well as Design Lead for an international brain assessment company. Her work has been showcased in venues such as Times Square, YouTube, and the National Mall in Washington, D.C. She has also served as an art and design educator, curriculum developer, and international mentor for startups.
Christina works both locally and internationally, consulting with partners to adapt educational products, innovative technologies, and play-based systems for new markets, ensuring they are culturally relevant, engaging, and scalable. She has guided diverse creative and technical teams—including designers, illustrators, writers, researchers, and developers—to bring ideas to life across physical and digital platforms.
Driven by her passion for blending creativity with interactive and innovative technologies, Christina has launched three ventures, including The Doodle Challenge™ (TDC), a playtool™ suite that reduces stress, burnout, and disconnection while boosting creativity and problem-solving in both children and adults. TDC earned the Parent & Teacher Choice Award in 2019.
Passionate about helping organizations, brands and individuals reconnect to themselves, each other and the world around them.
Christina’s community contributions have been recognized by the Obama Administration with the Presidential Volunteer Service Award, reflecting her dedication to arts education and creative engagement. She currently resides in Rochester, New York.
Select Client List:
United States Postal Service
The Do School
Fine Folk NYC
Massachusetts Institute of Technology - MIT
Root Publishers
International Child Art Foundation
University of Maryland Baltimore
GSA
ChimneyTrail Health
Drastik Records
Running Lights Band
Fleur'd
Kraus Aerospace
Language Intelligence
Dole
Gypsy Soul Garden (Edy Blu)
EmployInsight
Steps To The Cure
Second Harvest
Make A Wish Foundation
Federal Aviation Administration
The Kennedy Center
Safe Horizon
Howard County Public School System
The West End Museum
Sesame Street Workshop
City of Gaithersburg Maryland
Get In Touch:
christina.kaputsos@playstruck.com